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![Philip Williams, CEDR Trainer, Mediator & Coach](https://www.cedr.com/wp-content/uploads/2019/10/Philip-website.jpg)
Expert
Philip Williams, Hostage and Crisis Negotiator & CEDR Trainer
![Ben Thomson, CEDR Content Strategist](https://www.cedr.com/wp-content/uploads/2019/09/BT.jpg)
Host
Ben Thomson, Content Strategist, CEDR
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What is the one thing people miss in negotiation every time?
In this episode of #askanegotiator, Philip Williams draws on the teachings of Ancient Greece to help you understand how you can be more persuasive in your negotiations.
During the podcast, Philip uses a particular advert to illustrate his point. It can be viewed here.
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